How China’s Ban on ‘Sissy Men’ Is Impacting Big Tech

The Chinese government has recently taken action against what it calls “sissy men” – males, often celebrities, deemed too effeminate.

On Sept. 2,2021, government regulators banned their appearance on both television and video streaming sites. Using the Chinese derogatory slur “niang pao” – literally, “girlie guns” – Chinese cultural authorities explained that they were rolling out a rule to purge “morally flawed celebrities” in order to “correct aesthetics” in “performing styles” and “wardrobes and makeups.” . . .

To me, it’s no coincidence that the ban has come during the intense national campaign against China’s domestic big tech giants, which the government increasingly sees as a threat to its ability to keep tabs on its citizens. . .

In the mid-2010s the Chinese government’s grip on the country’s entertainment sector began to weaken after decades of control over who could star on TV and what sort of stories could be told. TV dramas, films and talent shows produced by private tech companies started to take off, while ratings and ad revenues of state-owned television stations tumbled.

Beginning in 2016, the government started to censor web videos with the same criteria it had been using for television. However, the restrictions seemed to only inspire more creative and subversive expressions of sexuality on video streaming sites. (Read more from “How China’s Ban on ‘Sissy Men’ Is Impacting Big Tech” HERE)

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