Even with the titanic marketing force of Disney and buzz (no pun intended) around featuring a lesbian couple kissing, “Lightyear” proved to be a flop. Although it was expected to top the charts and bring in $70 million in its first weekend (a modest goal, all things considered), the movie made $51 million, second behind the newest Jurassic Park installment. For context, “Top Gun: Maverick” made more than $100 million in its opening weekend.
While it’s fair to see this as yet another instance of the truism, “go woke, go broke,” it’s worth asking why Disney keeps doing this. They have a whole slew of perfectly profitable franchises to tap, and they can churn out blockbusters from any of them without breaking a sweat. Why do they feel the need to shoehorn a scene of lesbians kissing that no asked for? Why did they double-down against their own audience?
Probably the first and foremost reason that Disney executives do this is because they can. They believe they have a monopoly over young audiences and can start treating them like a captive audience. Daniel Greenfield makes a convincing case in Frontpage Mag that this is exactly what Disney is thinking: “Disney may have started out feeding the imaginations of children, but now its business model is acquiring intellectual properties with active fandoms and milking the adult fans for every cent.” Rest assured, Disney will keep issuing more sequels and spinoffs ad nauseam, knowing full well that their cult-like fandoms will continue to watch them.
When entertaining people becomes secondary, it’s only natural to propagate a message. These days, that message is diversity, inclusion, and equity (DIE, as Jordan Peterson puts it), which has become the standard in all popular entertainment. For example, it was clear “Frozen II” would make a lot of money just because it was “Frozen II,” so its creators decided to turn the movie into a convoluted propaganda piece that spoke on the environment, the treatment of indigenous people, and female empowerment. No one seemed to mind that the movie was terrible, and there’s little doubt that Disney will make another sequel when the time is right. (Read more from “Dull ‘Lightyear’ Is Another Victim of Bored, Woke Filmmakers” HERE)
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