The Federal Trade Commission filed a lawsuit Monday against an app analytics company that sold hundreds of millions of users’ geolocation data that could allegedly reveal user location at abortion clinics, recovery centers, and places of worship.
Kochava Inc, a data broker which hosts one of the largest independent data marketplaces, has been accused by federal authorities of allegedly revealing people’s visits to reproductive health clinics, places of worship, homeless and domestic violence shelters, and addiction recovery facilities. The Commission further accuses the company of enabling others to identify individuals and threaten their safety and credibility.
“Where consumers seek out health care, receive counseling, or celebrate their faith is private information that shouldn’t be sold to the highest bidder,” Samuel Levine, Director of the FTC’s Bureau of Consumer Protection, said.
FTC officials allege that the Idaho-based app company has customized data that could track specific mobile device users at night by feeding purchasers a link between someone’s home address and identity.
“In fact, the data broker has touted identifying households as one of the possible uses of its data in some marketing materials,” federal officials said in a press release. (Read more from “Data Firm Sued by Federal Authorities for Allegedly Selling Geolocation Information That Could Track Users at Abortion Clinics” HERE)
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