Major Grocer Sued for Alleged False Advertising

An anti-factory farm nonprofit alongside a trio of customers sued Whole Foods on Tuesday, claiming that the grocery chain used antibiotics in its beef products despite marketing them with the slogan “No Antibiotics, Ever.”

Activist group Farm Forward claims that independent testing found antibiotics and other pharmaceutical residue in beef sold at Whole Foods, alleging that the Amazon subsidiary’s claims it does not use antibiotics were false advertising, according to their complaint. Farm Forward’s website states that their mission is to “promote conscientious food choices, reduce farmed animal suffering, and advance sustainable agriculture.”

The non-profit group claims that the use of antibiotics in meats is often unnecessary, promoting industry profits by forcing animals into unsanitary conditions, leading the drugs to become less effective as diseases adapt to the regular low-doses given preventatively to animals in factory farms. Whole Foods currently markets at least 42 beef products as being antibiotic-free, charging a premium price for the moniker, according to the lawsuit.

When NCC leaders assert that treating chickens humanely makes “good business sense,” closer scrutiny reveals that what they mean is that making consumers believe chickens were treated humanely makes good business sense. pic.twitter.com/yWCmwLMkp2

— Farm Forward (@FarmForward) August 4, 2022

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