Ulta Beauty Is Encouraging Women To Be Fat

Ulta Beauty is getting on board with the pro-fat movement.

In September, the women’s cosmetics company inaugurated its “Beauty Of…” podcast with a half-hour interview featuring Virgie Tovar, an author and activist who promotes the pro-fat movement under the guise of “body positivity.” . . .

“For me, fatphobia, which is a form of bigotry against higher-weight people, is what took me out of my body,” Tovar said of her own experience. . .

But she also probably appears confident and comfortable in her own skin because she’s written a book to justify obesity. Most obese people aren’t comfortable, and they’re usually not comfortable with their obesity for good reason. Because being obese isn’t comfortable. Try going on a walk wearing an extra 100 pounds in weight and see if you’re comfortable.

Tovar goes on to break down so-called “fatphobia” in greater detail, explaining how “‘fat activism’ is sort of the response to ‘fat phobia.’” (Read more from “Ulta Beauty Is Encouraging Women To Be Fat” HERE)

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