Transgender activist and social media star Dylan Mulvaney has garnered criticism for his several brand deals featuring elements of his purported transition into girlhood.
Mulvaney, a man who identifies as a woman, has acquired millions of followers on TikTok over the past several months. He garnered controversy over the past weekend when he posted a video advertising for Bud Light’s March Madness contest. Bud Light confirmed that it has a brand partnership with Mulvaney on Tuesday, claiming it is part of an effort to “authentically connect” with customers. . .
Mulvaney, a former actor who held roles in various Broadway musicals, has been especially criticized for his marketing deals with companies such as makeup brand Ulta Beauty and fashion house Kate Spade, both of which prompted accusations that he was insulting women and provoked ire among the companies’ consumer bases. . .
His TikTok account has also shown him ordering a pizza from grocery delivery service Instacart to celebrate a “sleepover” and live the “moments of girlhood” he missed, using Crest toothpaste and discussing his expected dating life, and applying products from skin care brand CeraVe. (Read more from “Here Are the Brands That Have Sponsored Trans Activist Dylan Mulvaney” HERE)
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