Bud Light’s Sales Keep Plummeting After Partnering With Transgender Influencer Dylan Mulvaney
Bud Light’s sales have tanked in the month since it announced its partnership with transgender influencer Dylan Mulvaney.
In-store sales of the beer brand fell more than 26% in the week ended April 22, alcoholic beverage industry consultant Bump Williams told the St. Louis Post-Dispatch.
That’s after sales declined by 21% the week before and 11% before that, signaling the trend is only getting worse for parent company Anheuser-Busch ahead of the lucrative summer season.
“Bud Light is in serious trouble this year,” Mr. Williams told the newspaper. “I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial.”
Bud Light was America’s best-selling beer last year, raking in $4.8 billion in sales compared with $3.75 billion from next closest competitor Modelo Especial. (Read more from “Bud Light’s Sales Keep Plummeting After Partnering With Transgender Influencer Dylan Mulvaney” HERE)
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