NBA Player Launches Anti-Woke Sports Apparel Brand
NBA Player Jonathan Isaac has shown his willingness years ago to stand on the basketball court while others kneel. Now, as corporate America seems determined to bend the knee to the radical left, Isaac is choosing to stand up for his beliefs again. This time by launching an anti-woke apparel brand aimed at supporting conservative values.
The 6’10 power forward took to Twitter to say that the same freedom corporations use to “undermine Christian values” is the same freedom he will use to “create an alternative.”
“You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that,” Isaac said. “And I think they have the free choice to do so, as much as I disagree, but I feel that we also have the freedom to create what we want to create. . .
Retail brands have the freedom to go woke. We have the freedom to create an alternative. UNITUS launches August 2023. Stay tuned🙃 #WeAreUnitus pic.twitter.com/2TIfkVc6Zt
— Jonathan Isaac (@JJudahIsaac) June 2, 2023
“We can be proud of what we believe in. We don’t have to hide or be ashamed of it,” Isaac told Prager U’s Amala Ekpunobi for the documentary Unwoke Inc. (Read more from “NBA Player Launches Anti-woke Sports Apparel Brand” HERE)
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