‘Bud Light Them’: Skittles Sparks Outrage After Strange Pro-LGBTQ Packaging

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We’ve got another Bud Light on our hands, ladies and gents!

After putting out some strange pro-LGBTQ packaging, Skittles is getting blasted with lash back from Americans who have now turned sour on the candy. In fact, they’re now gloriously calling for a Bud Light-style boycott on the rainbow brand.

Skittles’ parent company, the Wrigley Company (which is owned by Mars Incorporated), sparked outrage after switching up the traditional rainbow packaging for messages and illustrations that promote the LGBTQ community. Now black and white, the packaging features phrases such as “Black Trans Lives Matter” and “Joy is Resistance.”

Designed in a collaboration with the Gay & Lesbian Alliance Against Defamation, this is the fourth year that Skittles has worked with the organization to promote LGBTQ sentiment.

And the backlash towards Skittles has been great ever since:

(Read more from “‘Bud Light Them’: Skittles Sparks Outrage After Strange Pro-LGBTQ Packaging” HERE)

Photo credit: Flickr

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