Ratings for Beijing Olympics Tank; 2022 Opening Ceremony Hit All-Time Low in TV Viewership

Thus far, the 2022 Beijing Olympics have been an absolute flop. The ratings for the opening ceremony of the Winter Olympics hit all-time lows.

On Saturday, NBC Sports revealed that Friday’s full-day opening ceremony coverage averaged “nearly 14 million TV-only viewers.”

The viewership plunged 43% from the opening ceremony for the 2018 Winter Olympics in Pyeongchang, South Korea, which had 23.8 million people watching the international sporting event.

“The previous low over the last three decades was the 1992 Barcelona games, which had 21.6 million viewers,” noted The Wrap which added, “The high watermark for an opening ceremony was the London Games in 2012, when more than 40 million tuned into NBC’s tape-delayed coverage.”

Deadline reported, “A paltry 8.7 million tuned in on NBC in primetime see the pre-taped Mike Tirico and Savannah Guthrie-led coverage of the propaganda-heavy spectacle put on by Chinese President Xi Jinping and filmmaker Zhang Yimou.” (Read more from “Ratings for Beijing Olympics Tank; 2022 Opening Ceremony Hit All-Time Low in TV Viewership” HERE)

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