Politics Puts Etch A Sketch Back In The Picture

Pushed to the bottom of the toy box by video games and other high-tech gadgets, Etch A Sketch is suddenly drawing lots of attention, thanks to a gaffe that has shaken up the race for the White House.

Ohio Art, maker of the classic baby boomer toy, is sending a big box of Etch A Sketches to the presidential campaigns to say thanks for the publicity and a boost in sales.

It started when Mitt Romney strategist Eric Fehrnstrom was asked Wednesday about the candidate’s politics now versus next fall. He likened the Republican’s campaign to an Etch A Sketch: “You can kind of shake it up and we start all over again.”

Democrats and Republicans alike seized on the remark, saying it was evidence that Romney is a flip-flopper willing to alter his positions for political gain.

GOP rival Newt Gingrich told voters in Louisiana that “having an Etch A Sketch as your campaign model raises every doubt about where we’re going.” Rick Santorum brandished an Etch A Sketch and told voters he is a candidate who stands “firmly on the rocks of freedom, not on the sands of an Etch A Sketch toy.” Santorum’s staff also handed out miniature Etch A Sketches to reporters.

Read More at OfficialWire By John Seewer, OfficialWire