City officials initially rejected the American Freedom Defense Initiative’s anti-jihad ads, even after the city accepted bus ads that advertized a sanitized portrayal of jihad as exercise and education rather than warfare. The ads will be attached to 20 buses for $10,000.
Each ad includes a tagline “That’s his Jihad. What’s yours?”
The tagline is a direct response to a series of bus ads posted by a group of people affiliated with the Council on American-Islamic Relations.
Their December 2012 “MyJihad” public-relations campaign portrays Islamic war — jihad — as a peaceful exercise.
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