How Wal-Mart and Other Retailers Have Responded to Target Bathroom Policy

OLYMPUS DIGITAL CAMERATarget’s announcement last week that it will let customers and employees use bathrooms based on their gender identity set off a firestorm competitors appear to reluctant to enter.

As reported by Western Journalism, nearly one million people have signed a petition (editor’s note: now over one million), to date, pledging not to shop at Target until it changes its policy of allowing men to enter women’s restrooms.

The Faith Driven Consumer encouraged its millions of supporters to #BuycottWalmart in a response to Target’s corporate policy. The organization began the Faith Equality Index last fall, which measures how faith-friendly a company is based on a number of issues including “Christmas” seasonal advertising, the causes the corporation contributes to (whether pro-life, abortion, etc.), and workplace discrimination policies.

“[H]undreds of thousands of consumers around the country are expressing frustration because they specifically feel excluded by Target’s actions and, more importantly, unprotected and unsafe in Target stores. They have reacted by signing up to boycott the retailer,” said Chris Stone, founder of the FDC.

“We believe a BUYcott offers consumers what they actually need and want. If you are unsatisfied with Target, the most effective way forward is a BUYcott — actively doing business with another brand that is a better fit for you. And in this case, that better fit is archrival Walmart,” he added.

Wal-Mart scored significantly higher than Target on the index. Western Journalism reached out to Wal-Mart to determine what its response is to the new Target policy, but so far the company has been mum. (Read more from “How Wal-Mart and Other Retailers Have Responded to Target Bathroom Policy” HERE)

Follow Joe Miller on Twitter HERE and Facebook HERE.