Ed Stack, the CEO of Dick’s Sporting Goods and a longtime Republican donor, is testing the waters for a possible third-party presidential bid that could scramble the dynamics of the 2020 general election.
Various messages were presented to a focus group in southern Wisconsin this week centering on the billionaire businessman, along with possible three-way match-ups against Donald Trump and Joe Biden or Elizabeth Warren.
The focus group, according to a source who took part in the testing, ran through varying themes involving Stack and heavily focused on his example of “showing leadership” by halting the sale of assault-style rifles at all of Dick’s Sporting Goods stores in the wake of the high school massacre in Parkland, Fla. . .
The message testing told a different story. Those in the group were shown several short videos of other candidates including Biden, Warren and former Starbucks CEO Howard Schultz — a fellow billionaire who explored a presidential bid as an independent before announcing in September that he would not run — but viewed eight or nine videos that included Stack messaging, according to a focus group participant. (Read more from “Dick’s Sporting Goods CEO Testing 2020 Run” HERE)