Twitter Stock Plummets After Announcing Ban on Political Ads
Twitter’s stock price plummeted after CEO Jack Dorsey announced that the popular microblogging platform would be banning political advertising. . .
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵
— jack 🌍🌏🌎 (@jack) October 30, 2019
A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.
— jack 🌍🌏🌎 (@jack) October 30, 2019
A final note. This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.
— jack 🌍🌏🌎 (@jack) October 30, 2019
Dorsey was likely pushed towards the decision by Facebook’s recent and very public controversy over their policy to allow political advertisements to push what could be documented as falsehoods. (Read more from “Twitter Stock Plummets After Announcing Ban on Political Ads” HERE)
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