Former New York City Mayor Michael Bloomberg probably has no shot at winning the Democratic Party presidential nomination, but he still plans to drop a whopping $10 million on a 60-second Super Bowl campaign ad to compete with a similar ad from President Donald Trump.
“It’s the battle of the billionaires,” reported NBC News this week. “The campaigns of former New York Mayor Michael Bloomberg and President Donald Trump each plan to spend $10 million for advertisements during the telecast of next month’s Super Bowl.”
Airing this year on February 2, over 100 million people are expected to watch the Super Bowl, granting Bloomberg and Trump the largest possible television audience for a campaign ad. The Bloomberg team opted to go for a 60-second spot in order to out-compete the Trump team’s rumored 30-second slot.
However, upon hearing of Bloomberg’s plan, the Trump campaign then opted to double down for a 60-second spot, which means that Super Bowl Sunday may prove to yield the most amount of money spent on political campaign ads in a single day . . .
“The president’s decision to stay aggressive and keep the campaign open after his first election gave us a huge head start on his re-election,” Trump campaign manager Brad Parscale said. “The president has built an awesome, high-performance, omnichannel machine, and it’s time to give it some gas.” (Read more from “Trump, Bloomberg Drop $10 Million on Dueling Super Bowl Campaign Ads” HERE)