LEGO Stops Marketing Police-Themed Toys

Toy company Lego requested Tuesday that marketing affiliates immediately cease advertising several of its law enforcement-related products and to even pull them from websites “in light of recent events,” as protests rage nationwide over the death of George Floyd. . .

In an email obtained by The Toybook trade magazine sent on behalf of the Danish company, affiliated partners were notified that “In light of recent events, LEGO has requested the below products to be removed from sites and any marketing ASAP.” . . .

More than 30 products were on the list, with a large majority containing the word “Police” in the name, including the Police Station, Police Patrol Car, Police Helicopter Transport, and even the Donut Shop Opening — which, according to The Toybook, “includes Police Officer ‘Duke DeTain’ and ‘Crook’ minifigures.”

Lego responded to The Toybook’s request for comment on the email, saying in a statement: “We requested that our affiliate partners refrain from posting promotional LEGO content as part of our decision to respect #BlackOutTuesday and pause posting content on our social media channels in response to the tragic events in the US. We regret any misunderstanding and will ensure that we are clearer about our intentions in the future.” (Read more from “LEGO Stops Marketing Police-Themed Toys” HERE)

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