Reebok Ends Crossfit Partnership After CEO Mocks ‘Racism Is a Public Health Issue’ Tweet
Reebok, an apparel brand owned by Adidas, ended its business partnership with CrossFit following the fitness company’s CEO mocking a declaration of “racism” as “a public health issue.”
The Institute for Health Metrics and Evaluation, an organization located at the University of Washington and funded by the Bill and Melinda Gates Foundation, tweeted on Saturday that “racism is a public health issue.”
Greg Glassman, CrossFit’s CEO, responded via Twitter, “It’s FLOYD-19.” . . .
It's FLOYD-19.
— Greg Glassman (@CrossFitCEO) June 6, 2020
Business Insider obtained a response from Reebok via a statement: “Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. We will fulfill our remaining contractual obligations in 2020. We owe this to the CrossFit Games competitors, fans and the community.” (Read more from “Reebok Ends Crossfit Partnership After CEO Mocks ‘Racism Is a Public Health Issue’ Tweet” HERE)
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