Uncle Ben’s rice finally has a new name after its old moniker and instantly recognizable logo was deemed racially insensitive amid the George Floyd rioting and a flurry of similar moves to amend the names of other products in the name of political correctness.
The brand now will be called Ben’s Original and no longer will use the image of a black man on its boxes, the New York Daily News reported, citing a Wednesday announcement from the product’s parent company Mars Inc.
The new logo simply reads “Ben’s Original” in blue lettering over an orange background — which are the longtime colors of the rice brand.
Uncle Ben's rice will now be called Ben's Original, and new packaging with a new logo will hit stores next year. Parent company Mars Inc. is the latest to change its branding in the wake of Black Lives Matter protests over racial injustice. https://t.co/y2zDKpnmOx
— AP Business News (@APBusiness) September 23, 2020
“We listened to our associates and our customers, and the time is right to make meaningful changes across society,” Mars Food executive Fiona Dawson said in a statement, according to the Daily News. “When you are making these changes, you are not going to please everyone. But it’s about doing the right thing, not the easy thing.”
In June, Mars Inc., announced it would change the rice’s moniker in order to stand against racial stereotypes in advertising. (Read more from “Uncle Ben’s Rice Finally Has New Name After Old Moniker and Logo Deemed Racially Insensitive” HERE)