American-Born Gold Medalist Cashing in Big on Chinese Endorsement Money
Eileen Gu, the American-born skier who won a gold medal for her mother’s homeland China, reportedly raked in tens of million dollars in Chinese endorsement deals — even before her considerable success at the 2022 Olympics in Beijing.
The site Insider cited a report from CBN Data, a Shanghai-based research firm, as saying Gu brought in 200 million Yuan (or over $31 million) in 2021 — before her gold medal run.
Yicai Global, an outlet in Shanghai, counted 23 endorsement deals for Gu heading into the Olympics, including Estee Lauder cosmetics, Cadillac, Louis Vuitton and Tiffany.
According to various outlets, her Chinese endorsers include Anta sportswear, Luckin Coffee, Mengniu Dairy, the e-retailer, JD.Com, China Mobile, the Peoples Insurance Company of China and Bank of China.
Gu, 18, is both a supermodel and a champion. She won the gold medal in women’s freestyle big air last week, becoming the youngest gold medalist in history for that event. Gu also earned a silver medal in freestyle slopestyle. (Read more from “American-Born Gold Medalist Cashing in Big on Chinese Endorsement Money” HERE)
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