'Woke' M&Ms Marketing Paused After Tucker Carlson Slams Candy Campaign (VIDEO)

M&Ms’ candy mascots have been put on pause after the revamped characters drew attacks from conservatives like Tucker Carlson, who publicly slammed the candy campaign for being “woke.”

M&Ms launched limited edition packaging that featured slogans like “Supporting Women” and images of the brown, green and newly added purple female spokescandies taking feminist stances. A portion of sales profits went to feminist charities.

The green candy — “Miss Green” — used to be presented as a sexy and feminine, but the new rebranding of her image to make her more “inclusive” involved toning down her eyelashes, removing references to her gender and putting her in tennis shoes.

Fox News personality Carlson attacked the alleged sexuality and weight of the candy mascots in a segment dedicated to slamming the brand’s new image. “The woke M&M’s are back,” Carlson said in early January. “The green M&M is now a lesbian maybe,” he said, adding that “there is also a plus-sized, obese purple M&M.”

He previously mocked the new marketing campaign in Jan. 2022. At the time, Mars Wrigley, the company behind M&Ms, explained that the changes were designed to demonstrate their “Global commitment to creating a world where everyone feels they belong and society is inclusive.”

M&M's have gone WOKE!

Mars, the company behind M&M's, launched a nuclear strike in the war on men by unveiling a package with ONLY the female M&M's.

This is sexist and NOT inspirational AT ALL!

We must BOYCOTT M&M's until the alpha male M&M's get their own exclusive package.

— Nick Adams (Alpha Male) (@NickAdamsinUSA) January 11, 2023