Shark Tank Star: Target’s Pride Merch Decision Was a ‘Huge Mistake’ After Losing Billions in Market Value

Entrepreneur Kevin O’Leary responded to Target’s Pride merchandising controversy after suffering a hit in market value and threats of boycotts.

O’Leary said that although Target wants to sell to everybody, its marketing decision to roll out the Pride merchandising line was a “huge mistake.”

“When Bud happened, I can’t believe that boards didn’t wake up to that decimation market cap… Budweiser was the American beer. It took decades to build that brand and they blew it up in 30 hours,” O’Leary told guest host Rachel Campos-Duffy on “Jesse Watters Primetime.”

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The “Shark Tank” star said companies like Bud Light and Target “cannot be partisan in any way” when selling consumer goods and services.

“Let me give you an example,” O’Leary said. “Do you ever hear a CEO that represents a company ever talking about abortion? Never. Because that is an issue that will never be resolved. It’s a personal issue, it’s a family issue, it’s a religious issue. It’s partisan forever. You don’t touch it. Same thing with politics, same thing with gender identity. Everybody has a personal opinion about it. When you actually get involved in a fight like that, you lose 50% of your constituency.” (Read more from “Shark Tank Star: Target’s Pride Merch Decision Was a ‘Huge Mistake’ After Losing Billions in Market Value” HERE)

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