Despite ongoing customer boycotts against Bud Light and a new controversy with Target’s latest Pride Month push, outdoor sports gear brand The North Face just debuted an over-the-top “Summer of Pride” promotion on social media.
As of Wednesday afternoon, Instagram comments were still turned on for the post. The video clip features drag queen and self-described environmentalist and community organizer Pattie Gonia. The influencer co-founded the non-profit organization The Outdoorist Oath.
The video promo boasted that the event “Summer of Pride” would include “hiking, community, art, lesbians” and “lesbians making art.” The company sponsored the same event last summer in multiple cities.
This year, Summer of Pride will be visiting Atlanta and Salt Lake City. (Read more from “The North Face Debuts ‘Summer of Pride’ With Campy Drag Video Amid Ongoing Bud Light, Target Backlash” HERE)
Photo credit: Flickr
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