Cracker Barrel Faces Boycott Over ‘Woke’ Post Celebrating Pride Month

Cracker Barrel is the latest brand facing a boycott over celebrating Pride month. Cracker Barrel received backlash for proudly announcing that the restaurant chain with southern comfort food was vowing to push DEI initiatives with an LGBTQ+ alliance.

Cracker Barrel Old Country Store shared a post honoring Pride month on its official social media accounts on Thursday. The post featured a photo of a rainbow-colored version of the chain’s iconic rocking chair sitting on the porch. The photo had the caption: “We are excited to celebrate Pride month with our employees and guests. Everyone is always welcome at our table (and our rainbow rocker). Happy Pride!”

The post was shared on the company’s Instagram and Facebook accounts. A majority of the reactions on Facebook approved of the post; however, there were thousands of social media users who railed against the Pride month messaging. Dozens of users vowed to boycott the restaurant chain.

Users asked that the restaurant chain stay out of politics and “stick to biscuits and gravy.” Others threatened to boycott Cracker Barrel and never eat at the restaurant again for promoting “woke” ideologies.

On the Cracker Barrel website, the southern restaurant chain boasted about the company’s “LGBTQ+ Alliance” and “Diversity, Equity, Inclusion, and Belonging Team.”

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Photo credit: Flickr

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