Rip Curl Brand’s Wipeout Over Transgender Surfer Shows Fed-Up Americans Are Winning
It’s been a week to forget for surf company Rip Curl, the latest brand to risk consumers’ wrath with a pro-transgender marketing campaign.
Its January post urging people to meet “waterwoman” Sasha Lowerson, a biological man in a bikini, lit a literal fire under fans, who took to the internet to burn everything from surf booties to boards. Days after deleting the reel, with international outrage at a peak, headquarters decided to do something that Bud Light still hasn’t: apologize.
In a revealing move, management issued a mea culpa late Wednesday night, just five days into the dust-up. “Our recent post has landed us in the divisive space around transgender participation in competitive sport,” a spokesman told Shop-Eat-Surf late Wednesday night. “We want to promote surfing for everyone in a respectful way, but recognize we upset a lot of people with our post and for that, we are sorry. To clarify, the surfer featured has not replaced anyone on the Rip Curl team and is not a sponsored athlete.”
If Americans want to know who’s winning the war with corporate bullies, look no further.
A reversal like this is majorly significant—not only because of how intense the backlash was, but how quickly executives responded. If anything, the wave of corporate pushback that was sparked by Bud Light has only intensified over time. In fact, it’s so powerful that even the media is starting to admit that the grassroots may actually be winning this fight. “Big corporates may finally be learning that ‘Go woke, go broke’ is real,” commentator Nicolle Flint pointed out. (Read more from “Rip Curl Brand’s Wipeout Over Transgender Surfer Shows Fed-Up Americans Are Winning” HERE)
Photo credit: Flickr
💪 Dependence on You:
We’ve weathered storms, but today, we rely entirely on your generosity to keep our platform alive. Your support is not just a donation; it’s a partnership in upholding the values that define us. Together, let’s defy challenges and ensure Restoring Liberty thrives for another two decades.
🌐 How You Can Make a Difference:
Your contribution is a vital lifeline for us. By donating HERE, you become an integral part of our mission. Every dollar is an investment in preserving a powerful conservative voice that resonates across the nation.
🙏 Join Us in Shaping the Future:
Help us overcome the financial hurdles that come with independence. Your donation paves the way for continued growth, impact, and influence. Together, let’s empower Restoring Liberty to shape the future of conservative values.
🔗 Donate HERE and be a Guardian of Liberty!
Thank you for being the backbone of Restoring Liberty. With your support, we’ll stand strong for another two decades and beyond!
