Liquid Death and Jason Kelce’s Garage Beer Mockingly Call on Americans to Save Urine to Cool AI Data Centers
Liquid Death and Garage Beer have launched a campaign mocking AI data centers by asking Americans to donate their urine as a water-saving fix for the resource hogs popping up around the country.
AdWeek reports that Liquid Death and Garage Beer have teamed up on a campaign called “We Want Your Pee,” which pitches human urine as an alternative to the millions of gallons of water that AI data centers typically use for cooling.
The campaign launched with a “P[EE].S.A.-style” ad starring Garage Beer co-owner and former NFL player Jason Kelce. The spot opens with Kelce at his toilet, where he reveals he is collecting his urine in a bottle. “AI data centers waste millions of gallons of water,” Kelce says to the camera. He then walks into a wooded meadow and begins singing, “We want your pee, please give us your pee,” joined by Murder Man, Liquid Death’s mascot, who is also holding a jar of urine.
A crowd gathers, each person carrying a container of their own, singing, “Let’s pee on computers, together, to save humanity.” The group eventually arrives at a post office to mail their contributions to the nearest data center.
The ad will run on Liquid Death’s and Garage Beer’s social media channels as well as connected TV. (Read more from “Liquid Death and Jason Kelce’s Garage Beer Mockingly Call on Americans to Save Urine to Cool AI Data Centers” HERE)
