Hallmark Channel Reverses Course After Pulling Ad Featuring Homosexual Couple

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The Hallmark Channel has reversed its decision to pull a wedding advertisement that features a lesbian couple kissing at the altar.

The channel decided to stop airing the ad for Zola, a wedding planning website, on Saturday after a group of conservative moms called “One Million Moms” complained that the commercial was not “family friendly.” The company claimed the move was “in line with our current policy, which includes not featuring political advertisements, offensive language, R-rated movie content, and many other categories.”

Zola, however, pushed back on the decision, saying, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing.” The company also stated it would no longer advertise with the Hallmark Channel.

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