RNC To Spend $10 Million To Reach Minorities

Reeling from back-to-back presidential losses and struggling to cope with the country’s changing racial and ethnic makeup, the Republican National Committee plans to spend $10 million this year to send hundreds of party workers into Hispanic, black and Asian communities to promote its brand among voters who overwhelmingly supported Democrats in 2012.

Committee chairman Reince Priebus on Sunday also proposed shortening the presidential nominating calendar in 2016 and limiting the number of primary-season debates to avoid the self-inflicted damage from inside-party squabbling on the eventual nominee. Priebus’ top-to-bottom changes include picking the moderators for the debates and then crowning the nominee as early as June so he or she could begin a general election campaign as quickly as possible.

“Mitt Romney was a sitting duck for two months over the summer,” Priebus said of the 2012 GOP nominee.

To help his party ahead of the 2016 contest already in its earliest stages, Priebus said he would be hiring new staffers to build the GOP among voters in the states.

“It will include hundreds of people — paid — across the country, from coast-to-coast, in Hispanic, African American, Asian communities, talking about our party, talking about our brand, talking about what we believe in, going to community events, going to swearing-in ceremonies, being a part of the community on an ongoing basis, paid for by the Republican National Committee, to make the case for our party and our candidates,” Priebus said.

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