Former New York City mayor Mike Bloomberg is now paying Instagram influencers with thousands of followers — including the social media agency that promoted the epically disasterous FYRE Festival — to promote his presidential campaign.
Buzzfeed News reports “a bunch of huge Instagram meme accounts, including @FuckJerry and @Tank.Sinatra, posted sponcon Wednesday night for Democratic presidential candidate Michael Bloomberg,” just hours after news broke that Bloomberg had been seeking out Instagram accounts willing to take political ads — a somewhat odd part of the multi-million dollar digital advertising strategy Bloomberg’s team is rolling out to promote the Democratic presidential candidate ahead of all-important primaries in South Carolina and Nevada.
“The memes, written in the form of fake DMs between Bloomberg and the accounts,” Buzzfeed says, “playfully roast the billionaire candidate whose campaign leans heavily on online advertising, and who has come under scrutiny for his record of over-policing black and Latino men when he was New York City mayor.” . . .
Most notable among Bloomberg’s targeted accounts, though, is Jerry Media, the infamous digital agency that “headlined” the social media strategy for the FYRE Festival — a bizarre effort to create an “exclusive” music festival on a remote island in the Bahamas that ended with thousands of stranded festival-goers forced to fend for themselves, “Lord of the Flies” style, after organizers failed to bring even the most basic aspects of a music festival together ahead of the scheduled event. The Daily Beast reports that some individuals affiliated with the FYRE Festival have pointed fingers at Jerry Media for being “complicit in the scam.” (Read more from “Mike Bloomberg Hires Instagram Influencers, FYRE Festival Social Media Experts To Promote Presidential Campaign” HERE)