Former Target Exec Says Pride Month ‘Misstep’ Helped Cause Massive Sales Slump

Former Target Vice Chairman Gerald Storch told Fox News the company’s Pride month stance contributed at least 20% to the sales slump it has suffered since June.

Target’s quarterly sales fell for the first time in six years, according to an earnings report released Wednesday. The company featured a Pride Month collection that included LGBT merchandise marketed to kids in May.

“Your job is to meet the needs of your customers, not to pick a fight with anybody,” Storch said Thursday. “There’s no doubt that Target took a misstep with Pride Month.”

“It’s certainly impacted them. There’s no doubt about it,” Storch said of Target’s Pride merchandise. “But I would say it’s probably 20% of the [5% decline]. Not the main part of it.”

Former Target exec says Pride 'misstep' partly responsible for recent sales dip: 'Certainly impacted them' https://t.co/9NDzPrV2Oe

— Fox News (@FoxNews) August 17, 2023

Storch added corporations need to think about the values of their customer base when deciding to take public stands on controversial issues. (Read more from “Former Target Exec Says Pride Month ‘Misstep’ Helped Cause Massive Sales Slump” HERE)

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