More than 1,000,000 people have signed the boycott pledge against Target, following the secretive decision by executives to open all of their stores’ bathrooms and changing rooms to people of both sexes.
Late Thursday night, roughly 75 people a minute were adding their name to the petition as it clicked over 1 million, just after 10:30 pm Eastern Time.
“That’s a million families who are going to spread the word about Target, so they may not get those customers back,” or their money, said Tim Wildmon, president of the American Family Association, which has hosted the boycott.
Target’s “management is just going to have step up here [and] say ‘We’re selling hammers and hats, we’re not into social engineering,’” he said.
— American Family Assc (@AmericanFamAssc) April 29, 2016
— Silver Fox (@SilverFoxOO7) April 29, 2016
The boycott was announced April 20 by the association, one day after Target revealed its decision to favor its few transgender customers and staff over the rest of the population. A study of the 2010 census data suggests that only about 1 in 2,400 adults change their names to match names used by the other sex. (Read more from “Target Boycott Crosses 1 Million Signers” HERE)