The smear campaign against Chick-fil-A has been a colossal failure, as demonstrated by its continued financial success. A recent poll provides more evidence of just how much the campaign against the food chain has failed: It’s doing surprisingly well with an unexpected demographic, teenagers.
According to the latest Taking Stock With Teens survey from Piper Jaffray, Chick-fil-A has actually surpassed Starbucks in popularity among middle-class and upper-income teens.
Restaurant Business Online notes that the spike contrasts with a 2010 study showing Chick-fil-A was barely in the Top 5 in the demographic. Just last year, the company enjoyed a full 14.2% total sales growth.
The survey canvassed 8,600 teens at an “average age of 16, 36% of whom are employed part-time,” with roughly three-quarters reporting an “average household income of $56,000.” Roughly 2,400 teens reported an average household income of $102,000.
The overtly progressive Starbucks has long enjoyed being one of the top-rated restaurant brands among teenagers. In 2011, the coffee chain even surpassed McDonald’s in popularity for that demographic. How could Starbucks be losing transaction growth in the U.S. while Chick-fil-A overtakes it? (Read more from “Is Chick-Fil-A or Starbucks More Popular?” HERE)